Brief
Experience: 10+ years
Level: Senior+
Education: Ph.D.
Skillset
Marketing
Management
Design
Languages
English 9/10
Russian 10/10
Ukrainian 2/10
I was born in Ukraine, get Ph.D. in Russia, studded in Germany and United states. I can speak, write and read in English, fluently in Russian, understand and speak at elementary level in Ukranian.
Marketing skills: planning, research, production, execution, analytics.
Management skills: teamleading, brand management, project management, event management.
Design skills: graphic design, presentations, web design.
Handy Skills: business English, public speaking, creative writing, blind typing, narrating (voicing over).
Work Experience
Head of marketing
2015 - 2022, Sochicheckpoint.ru, Sochi, Russia (part time)
- event promotion
- commercial offers creation
- negotiations and contracting
- presentations
- leading a four people team: smm, designer, sales manager, analytic
Senior Marketing Manager
2014-2022, NPJSC "Center "Omega", Sirius, Russia
Under this calm company name a large business is hiding. "Omega" owned and managed a huge Olympic infrastructure legacy: "Sochi Olympic Park", skating center "Alder-Arena", the World's biggest hotel complex "Barkhatnie Sezony", that could host 20 000 people simultaneously in 2014 and Formula 1 Russian Grand Prix Circuit "Sochi Autodrom".
Jobs list
INTERNET MARKETING
web design, administrating, SEO for: bh-s.ru - world’s largest hotel complex; realty-omega.ru - real estate sale web site).
geo marketing (Google Maps, Yandex Maps, Tripadviser, 2Gis, Openstreet Maps).
content creation (video, photo, texts for SMM and web site).
E-mail marketing;
managing the context ads.
ADVERTISING
administrating online advertising campaigns (working with Internet promotion contractors);
managing video ads creation;
audio ads creation.
design code creation (https://bit.ly/bhs-code).
managing the outdoor advertisement, signs and signboards.
OPTIMIZATION
administrating the data base for the company contractors.
integrating the CRM for real estate needs.
BRANDING
renovation of the brand "Barkhatnye sezony"- of the city-hotel and NPJSC "Center "Omega" (https://bit.ly/bhs-rebranding)
designing the Brand book (https://bit.ly/bhs-brandbook)
designing and voicing the IVR (voice menu) for the hotel Hot line (+7 (862) 245-49-55 or 8 800 300 8 300 from any phone in Russia)
DESIGN
reports and presentations;
infrastructure maps;
event schedules;
SMM creative posts.
OTHER
developing the company mission, company strategy and marketing plan for B2C and B2B;
interaction with English-speaking clients;
organizing company promotion at exhibitions and special events.
Formula 1
I used to combine my work with different projects that can help me to get new experience and knowledge. Starting from 2015 and finishing in 2021 I used to work for Formula 1 at Sochi Autodrom. I had worked on Internet marketing (SEO and promotion) and in recent years as an Editor for internal venue radio for autodrome and Olympic park.
Olympic Games
When I came back after a year in United States I had started working in Information Center of the Organizing Committee of the Winter Olympic Games in Sochi in 2013. After the Games I had moved to "Center "Omega"
Program Director
The same year I moved to the "Griff-Media" - media holding company and start working as a news editor for radio stations (Europa Plus, Russian Radio), host evening interactive programs, and some time later became the program director and regional promo manager of the famous Russian entertaining TNT TV channel.
Media Start
My carrer has began in TV company "Region - 45" (Kurgan, Russia) in 1999. For several years I worked as a news presenter, cameraman, reporter, video editor and finished as a Chief editor of the Prime Channel (entertaining youth programs).
At the same time I studded on my Ph.D. in history. I had successfully defend thesis about history of regional TV and get diploma in 2006.
Professional training
I did not broke up with University and after getting Ph.D. I combine working for media holding with teaching students at the Department of Journalism and Mass Communications. Being assistant professor I did not give up learning myself and took advanced training courses at the Internews school (Moscow), the BBC school (Yekaterinburg), completed the Presidential educational program for managers, had an internship in Germany hosted by GIZ and studied at the University of Arkansas in Department of Journalism for Fulbright program.
Audio projects
St. Petersburg International Economic Forum, 2022-2021, master of signing and award ceremonies;
Rally-cross KKFA, 2021 - host of the award ceremony;
Congress of young scientists, 2021 - master of ceremonies;
Formula 1 Russian Grand Prix, 2021-2017, editor for internal venue radio for autodrome and Olympic park;
Russia-Africa forum, 2019 - master of ceremonies;
Russian Invest Forum, 2018 - master of ceremonies.
Video production
Work on television was all ablout news and entertaining programs production. Of course the part of this job was ads creation. After TV company I was involved in different kind of projects.
Projects
Winter Olympics, Communication department - managing Olympic Commettee videoproduction and Mass Media collaboration.
Red Bull Trans-Siberian Extreme
2018 - Media team, reporter, translator
2017 - Media team, TV decrypter, reporter
2016 - Media team, TV decrypter
Elbrus 2010 - director, cameraman
Elbrus 2015 - cameraman
Software
Project: Trello 6/10, Bitrix24 2/10, Google Tasks 9/10, MS Outlook 8/10, MS To Do 8/10;
Internet: Google Analytics 3/10, Google Tag manager 3/10, Google Search 3/10, Yandex Metrika 6/10, Yandex Webmaster 4/10
Web: Google Sites 9/10, Wix.com 6/10, Tilda 3/10, Bitrix24 6/10, WordPress 2/10, Google Blogger 9/10;
Ads: Google Adwords 3/10, Yandex Direct 4/10, Facebook Business Manager 2/10;
Design: Figma 3/10, Canva 5/10, Inkscape 8/10, Corel Draw 3/10, Adobe Illustrator 2/10;
Office: Google Sheets 8/10, Google Forms 8/10, Google Docs 8/10, Google Presentations 9/10, Skydrive, Drop box, Ya disk;
Creative: Adobe Premiere 7/10; Adobe AfterEffects 3/10; Adobe Audition 3/10; Adobe Photoshop 6/10; 3d max 1/10.
Geo Marketing: Yandex Business, Google Business, 2Gis, Open Street Maps.
Geomarketing
I was a part of panoramas creation project that took place in Sochi after the Olympics.
Wikipedia
I was lucky to win a Wikipedia Award for the development of the Wikiversity development. I was looking for an online platform on which I could work with students of the Department of Journalism of Kurgan State University. Wikiversity cannot be considered as a full-fledged platform for online education, but a number of tasks were solved very successfully there for free. You can check how the Wiki page looks today.
Fulbright
With the the help of Fulbright program I went to study abroad and learn more than a knowledge. I'm deeply greatful to this eye opening opportunity.
“Life is like a box of chocolates, you never know what you're going to get.”
Forrest Gump
A Smile
After a long stay in United States I was seriously worried how many sullen people was around me in Russia. I could not believe it! I knew that nice attitude and good mood is just hiding inside them. I took my camera and went to rescue people's smiles.
Likes
Sports: mountain bike riding, skyrunning, triathlon.
Books: Richard Bach - Illusions.
Fonts: Bebas, Akrobat, Proxima Nova
Color: garnet varnish
Blind typing
I knew that I should learn blind typing when the first "Lord of the Rings" movie released. One year I had spend on this task, but all the other years and now I'm riding my blind typing skill as hard as possible. I had reached the level that my fingers is faster than a verbal thoughts.
Blind typing average speed in Russian language: 320 characters per minute (370 max)
Blind typing average speed in English language: 220 characters per minute (300 max)
Photos
People
There are few people with whom I would like to make a picture with.
Artemiy Lebedev
Artemiy is the most famous designer in Russia. He was a pleasant guy and made good work, but he had got political poisoned and designs also had got soured.
German Travnikov
German is a world class artist of the old school. He is highly admired by my father and by me.
Dale Carnegie
His books are so fundamental and broad that many of modern coaches just rewriting his points in not a perfect way.